Design Rules for Printing Tape

The design rules of printing tape need to consider multiple aspects such as functionality, aesthetics, and production costs. Here are some key rules when designing printing tape:

1. Font and glyph design

Clear and easy to read: Choose simple and clear fonts, such as sans serif fonts (Arial, Helvetica, etc.), and avoid using overly complex or artistic fonts, which helps consumers quickly recognize them.

Font size: Determine the font size based on the width of the tape to ensure readability of the text. Words that are too small may be difficult to read on tape, especially during the packaging process.

Line spacing and character spacing: Line spacing should be reasonable to avoid characters being too close to each other and ensure that they are not blurred after printing.

2. Color matching

High contrast: Ensure sufficient contrast between the text and the tape background to improve readability. For example, black font works better on white, yellow, or transparent tape.

Avoid too many colors: The printed content on the tape should be as concise as possible, avoiding too many colors, especially if the tape is mainly used for commercial packaging, excessive colors may increase production costs.

Color consistency: Ensure that brand colors are consistent with printed colors to enhance brand awareness.

3. Patterns and logos

Brand logo: If tape is used for brand promotion, it should be considered to prominently display the company logo, brand name, or slogan.

Simple pattern: If you need to use a pattern, you should choose a simple pattern that can convey the brand’s characteristics and avoid overly complicated designs.

Clear boundary: There should be a certain gap between the pattern or logo and the text to make the visual effect clearer and neater.

4. Size and layout

Width selection: Choose the appropriate width based on the purpose of the tape. Common widths include 24mm, 48mm, etc. When designing, it is important to ensure effective use of the printing area.

The relationship between length and pattern: If the length of the tape is long, the text or pattern should be arranged at certain intervals to avoid information crowding and confusion.